With 5+ years of full-time experience across startup agencies and esports non-profits, I bring hands-on production and operational discipline to events, festivals, and integrated marketing campaigns for B2C and B2B audiences.
I have also accumulated several years of contract, freelance, and part-time experience across concerts and mega-events such as Formula 1, contributing in various capacities. These roles sharpened my adaptability and creative mindset, built on formal training in Events Management and Marketing.
My work in digital entertainment has given me a strong understanding of fan communities across Esports Video Games Technology, partnering with local and global brands, and government-linked organisations, to create moments people choose to show up for, engage with, and remember.
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Now looking to bring that production rigour and hands-on experience with fan communities into broader brand and experiential work, creating experiences that are meaningful, not just visually compelling.
Outside of work: gaming, sports, DIY, and sustainable living, interests that shape how I think about audience and experience design.