Hello There!

I’m Zulhilmi, an

based in Singapore.

With 5+ years of full-time experience across startup agencies and esports non-profits, I bring hands-on production and operational discipline to events, festivals, and integrated marketing campaigns for B2C and B2B audiences.

I have also accumulated several years of contract, freelance, and part-time experience across concerts and mega-events such as Formula 1, contributing in various capacities. These roles sharpened my adaptability and creative mindset, built on formal training in Events Management and Marketing.

My work in digital entertainment has given me a strong understanding of fan communities across Esports Video Games Technology, partnering with local and global brands, and government-linked organisations, to create moments people choose to show up for, engage with, and remember.

Now looking to bring that production rigour and hands-on experience with fan communities into broader brand and experiential work, creating experiences that are meaningful, not just visually compelling.

Outside of work: gaming, sports, DIY, and sustainable living, interests that shape how I think about audience and experience design.

Some Brands I’ve Collaborated With

Red Bull Ubisoft Bandai Namco UNIQLO Samsung SteelSeries

Core Capabilities

01

Events Producing & Management

End-to-end event execution across APAC. From initial creative conceptualization to meticulous on-site execution for thousands of attendees. Known for high standards, managing complex vendor logistics, and ensuring seamless delivery.

02

Experiential Marketing

Bridging the gap between digital and physical touchpoints to foster deeper community interaction and brand loyalty. Leveraging gamification and interactive technologies to drive ROI.

03

Creative Content Development

Producing and managing multimedia assets, web development, and digital media execution including graphics and videography. Directing aesthetic choices to support broader marketing campaigns.

04

Business Operations

Streamlining company logistics, accounting, compliance, and P&L tracking to support seamless project delivery, cross-team collaboration, and sustainable organizational growth.

05

Supply Chain Management

Strategic vendor negotiation, procurement, and resource allocation to ensure efficient delivery of VIP kits, promotional materials, and complex onsite structures.

06

Esports & Gaming

End-to-end tournament production, player and talent handling, and broadcast logistics, built on a fluency in fandom that turns passionate communities into lasting brand engagement.

Your next breakthrough starts here. Hire me as your versatile events & marketing professional, to level up your organisation, brand or campaign.

Reach out and let's grab a coffee to spark some magic and explore how I can help deliver exceptional marketing and event experiences. Available for full-time or freelance opportunities.

Reach Out — Email Me

Professional Experience

  1. Freelance Events Producer & Marketing

    zul.sg

    Feb 2025 — Current

  2. Marketing Operations Lead — Experiential

    C2E4 Pte Ltd

    May 2024 — Jan 2025

  3. Operations Manager — Events & Projects

    Digital Plus Pte Ltd

    Sep 2022 — May 2024

Education

  1. Bachelor of Science in Marketing

    Singapore University of Social Sciences

  2. Diploma in Business Management

    Nanyang Polytechnic

  3. Higher Nitec in Business Studies

    ITE College Central